Every tool must have a profitable business model attached to it.
Return on Investment
Anyone who purchases a KickStart tool will be able to fully recoup his or her investment in six months or less.
The tool has to be affordable to the target audience. Since we are designing for some of the world’s poorest people, this means that retail prices have to be less than a few hundred dollars, ideally less than $150.
All of our tools are human powered so they must be extremely efficient at converting human power to mechanical power
Ergonomics and Safety
Our tools must be safe to use for long periods of time without stress or injury.
Tools must be small and light enough to carry home from the store by foot, bike or minibus.
Ease of Installation and Use
All of our products must be easy to set up and use, without additional training or requiring any additional tools (not even a hammer or screwdriver)
Strength and Durability
We are asking people to make a significant investment and we know that our products will be pushed to their limits, so we design and build to withstand abuse. We then offer a one-year guarantee on all of our products.
Design for Manufacturing
To be truly effective, a tool has to be produced in large quantities, but in the developing world manufacturing capacity is limited.
We design around these limitations.
Local culture will not change to adopt a new technology. The technology has to be adapted to the culture.
You Can Help
Increase a farming family's income from:
760,000 people out of poverty to date.