News & Updates
Press Releases
KickStart in the News
The Wall Street Journal
At the Base of the Pyramid
When selling to poor consumers, companies need to begin by doing something basic: They need to create the market.
A great article by, Dr. Erik Simanis of the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management, about the importance of building a market to support new technologies developed for the world's poor.
October 30, 2009 2:31 PM
KickStart is featured along with companies like Starbucks, WalMart, and GE, and with our friends from LivingGoods and Acumen Fund.
September 21, 2009 6:16 PM
Other Interesting Articles
Climbing out of the Aid Trap
Columbia Business School
Ideas at Work
November 06, 2009
Glenn Hubbard discusses how an old plan can become a new solution to help the world’s poorest nations lift themselves out of poverty — by putting business first.
"...aid, though well-intentioned, actually hurts the poorest countries because it prevents the growth of local business sectors. History shows that local business development has been the source of prosperity throughout the world...
..billions of dollars of aid began flowing to Africa. But despite 40 years of aid, ...African nations [remain] poor. Clearly the aid system has not been effective."
Full article here
November 9, 2009 3:30 PM
MoneyMaker Pumps In Cambodia
Congratulations to Paula Shirk and everyone at Brooklyn Bridge to Cambodia. Paula saw our MoneyMaker pumps and thought they could be useful to the people in her adopted son's village. The first batch of test pumps proved successful so now BB2C is promoting MoneyMaker pumps as route to self-sufficiency!
October 30, 2009 2:48 PM
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