News & Updates
October 2009 Archives
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The Wall Street Journal
At the Base of the Pyramid
When selling to poor consumers, companies need to begin by doing something basic: They need to create the market.
A great article by, Dr. Erik Simanis of the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management, about the importance of building a market to support new technologies developed for the world's poor.
Friday October 30, 2009
Stay Informed
Stay up-to-date on our progress and news from the field.
