KickStart Launches Bundled MoneyMaker Pumps that Include Everything Needed for Cash Crop Farming
Dar es Salaam, November 1, 2009. KickStart Tanzania is now packaging its award-winning MoneyMaker pumps with everything a smallholder farmer might need to quickly set up the equipment and start irrigation. In line with the government’s focus on Kilimo Kwanza, KickStart has modified the MoneyMaker line of pumps so that farmers across Tanzania can now quickly and easily set up human powered farm irrigation schemes to get higher yields from their farms.
KickStart has tracked the results of farmers using MoneyMaker pumps in Tanzania, and data indicates that they quickly move from having farm income of Tsh 120,000 per year to more than Tsh 1,000,000 per year by using irrigation. The pumps are a proven vehicle for farmers to move toward greater food and income security.
“Now the pumps will come with both the hoses and spare parts, so farmers know that they’re getting the right pieces to kick start their rise to prosperity,” says Anne Otieno, KickStart’s National Sales Manager. The Super MoneyMaker Pump and MoneyMaker Hip Pump kits will now include the MoneyMaker Pump, a 7.5m inlet hose, a 25m outlet hose, spare piston cups, rubber straps, and an operating manual in Kiswahili.
The company is responding to long-time demand from its customers and dealers to offer a complete product solution. When they buy a MoneyMaker pump, farmers now can go straight to their field, unpack the pump, attach the necessary components, and quickly put it together using the assembly instructions.
MoneyMaker Hip Pump Kits are being sold for Tsh 99,000 and Super MoneyMaker Kits are available for Tsh 167,000 at Authorized MoneyMaker Dealers nationwide. KickStart estimates that by buying one of the Bundled Kits, farmers can save about Tsh 30,000 over buying the individual components separately.
“I am happy to hear that finally we will be selling bundled pumps. This will make it much easier for farmers to get something complete with all the right sized hoses, and at a good price,” says Mama Azama of Azama Agrovet in Urambo Tabora, a longtime Authorized MoneyMaker dealer.
KickStart has sold more than 36,000 pumps across Tanzania, lifting more than 150,000 people out of poverty. KickStart has approximately 200 dealers nationwide, primarily leading Agro dealers, serving the needs of rural farmers.
About KickStart
KickStart International is a social enterprise with a mission to take millions of people out of poverty. Since 1991, tens of thousands of poor families have used KickStart products to create sustainable businesses, and live more independent and fulfilling lives.
The organization has operations in Kenya, Tanzania, Mali, Burkina Faso and as well sells to other African countries and NGOs. The Irrigation Pumps are sold through independent farm shops including Agrovets, hardware stores and other retailers that serve small-scale farmers.
Contacts:
For questions, please contact Alfred Wise, +255 783 321001.
For information on becoming a dealer, please contact Lilian Meena
at 0786 081 911.
