Part of KickStart's mission is to challenge and change the way the world fights poverty. Why? Let's be honest. "We" (the developed world) have spent the past 50 years and billions of dollars trying to "help" the developing world. With a few exceptions, "we've" made little lasting change. Poverty in Africa, for example, is deeper and more widespread now than ever before.

The problem is not, as some claim, that "we" are not doing enough. The problem is that "we" are doing the wrong things. The current economic crisis makes this problem even more acute. With governments, foundations and individual donors drastically cutting funding, now is the time to focus our efforts and funding on those organizations with efforts that have proven results, a pathway to sustainability and the potential for world-wide adoption.

Real Good Not Feel Good is a simple framework donors can use to focus their giving. We hope that Real Good Not Feel Good becomes a movement of donors and social entrepreneurs committed to creating lasting change in the world.

Check out our new website: www.realgoodnotfeelgood.org.